"The purpose of this investigation is to analyze to what extent a museum may be regarded as a potential driver for urban . tourism. Via a travel cost model, the likelihood to revisit South Tyrol’s Museum of Archaeology (the Ötzi museum), in the . Autonomous Province of Bolzano (Italy), is estimated and the factors that influence visitors’ experience, motivations, and . their intention to revisit the museum are analyzed. To this aim, the number of actual visits to the museum is used as an . economic indicator of museum attractiveness. The findings show that the museum has an important educative role in addition . to being an economic earner for the city. Nevertheless, entrance fees discourage repeat visit, particularly for those on a low . income. The findings also provide a tool to manage urban heritage resources and plan future urban developments around the . Ötzi museum."
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|Titolo:||Understanding Urban Tourism Attractiveness: The Case of the Archaeological Ötzi Museum in Bolzano|
|Data di pubblicazione:||2012|
|Appare nelle tipologie:||1.1 Articolo in rivista|