Interpreting the outcome of a survey on Internet banking in Europe, we point the attention to the adoption of Web technologies in Italian retail banks. Four patterns are emerging: minimal (just a presence on the WWW); tactical (Web as a distribution channel); functional (adoption of Web-based information systems); strategic (a definite strategy centered on Web technologies). While minimal and tactical adoptions are widely diffused, functional and strategic approaches are still very rare
Web Technologies and Value Innovation in The Italian Retail Banking Industry / Virili, Francesco; Carignani, A.. - In: IMPRESA AMBIENTE MANAGEMENT. - ISSN 1972-2036. - 2:(2007), pp. 72-90.
Web Technologies and Value Innovation in The Italian Retail Banking Industry
VIRILI, Francesco;
2007-01-01
Abstract
Interpreting the outcome of a survey on Internet banking in Europe, we point the attention to the adoption of Web technologies in Italian retail banks. Four patterns are emerging: minimal (just a presence on the WWW); tactical (Web as a distribution channel); functional (adoption of Web-based information systems); strategic (a definite strategy centered on Web technologies). While minimal and tactical adoptions are widely diffused, functional and strategic approaches are still very rareI documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
