Strategic Plan and Evaluation: a proposal for the Cascais marina, Portugal

Cascais is one of the most important tourism cities in Europe, currently in expansion. It is located in the dynamic metropolitan area of Lisbon, with the historical and natural specific function of strategic stronghold for the access from the Ocean and to the national territories, through which the public economy has strongly developed over the years and mostly outsourcing in tourism industry, internationally recognized for offering high quality standards. Today the need for competitive improvement and the redevelopment of the marina, with the expansion of the touristic port can be an opportunity to address this expectation. The article aims to show a strategic policy‐making approach to define, evaluate and manage actions, based on shared objectives in a participatory process, more inclusive of all involved stakeholders