The Promotion of Sports and Outdoor Activities in Accessible Tourism

The provision of accessible tourism services continues to evolve, ranging from city tours and cultural trips to sports and outdoor leisure holidays. However, the persistent lack of accessible sport and outdoor tourism facilities, together with the difficulty of obtaining relevant information about this specific tourism sub-sector, remains a significant barrier to the participation and inclusion of people with disabilities in sport and leisure tourism. To better understand this less tangible dimension of communicative inaccessibility, the present research investigates the linguistic and contextual features of a specialized corpus of tourist texts dedicated to the promotion of accessible sports and outdoor leisure activities. The aim is to identify the main communicative and semantic strategies used in promoting sports and outdoor activities in accessible tourism discourse and to reflect on the positive implications associated with promoting and providing engaging and adventurous tourism experiences for people with disabilities.