L'ospitalità e l'accessibilità nella pianificazione turistica territoriale

Territorial tourism marketing plans, as part of strategic planning, make it possible to direct promotional activities towards specific target markets in order to strengthen the territory's image, attract more tourists and create a solid and sustainable tourism economy. The paper presents the findings of an analysis focusing on the hospitality and accessibility indicators of four cities that have already embarked on the road of tourism marketing planning. It confirms the study hypothesis, showing how the absence of well-structured plans, or ineffective ones in terms of hospitality and accessibility, worsens the cities' competitive ranking in tourism.