The effectiveness of a smart destination is associated with the ability to identify the tourists’ behaviour and expectations. This claim is pivotal for Italian village (“borghi”) tourism, i.e., a macro destination that would require further specification to avoid uniting every single reality into overly global characteristics. Our work aims at delineating different thematic maps on a regional scale in the case study of Sardinia, aiming to guide the tourist through variables of interest. Including the villages/borghi within a comprehensive but aware narrative can support stakeholders, particularly SMEs involved in tourism and cultural heritage, promoting a digital transition in line with the e.INS project ecosystem - Ecosystem of Innovation for Next generation Sardinia, financed by the PNRR.

Turismo dei borghi e mappe tematiche: un progetto di catalogazione in Sardegna / Cuomo, Federico; Malvica, Sonia; Scanu, Gian Luca. - In: ANNALI DEL TURISMO. - ISSN 2283-3102. - XII:(2023), pp. 185-201.

Turismo dei borghi e mappe tematiche: un progetto di catalogazione in Sardegna

Cuomo, Federico
;
Malvica, Sonia;Scanu, Gian Luca
2023-01-01

Abstract

The effectiveness of a smart destination is associated with the ability to identify the tourists’ behaviour and expectations. This claim is pivotal for Italian village (“borghi”) tourism, i.e., a macro destination that would require further specification to avoid uniting every single reality into overly global characteristics. Our work aims at delineating different thematic maps on a regional scale in the case study of Sardinia, aiming to guide the tourist through variables of interest. Including the villages/borghi within a comprehensive but aware narrative can support stakeholders, particularly SMEs involved in tourism and cultural heritage, promoting a digital transition in line with the e.INS project ecosystem - Ecosystem of Innovation for Next generation Sardinia, financed by the PNRR.
2023
Turismo dei borghi e mappe tematiche: un progetto di catalogazione in Sardegna / Cuomo, Federico; Malvica, Sonia; Scanu, Gian Luca. - In: ANNALI DEL TURISMO. - ISSN 2283-3102. - XII:(2023), pp. 185-201.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11388/322490
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