Using the developmental theory of place attachment, this study evaluates several psychological antecedents of tourist intention to recommend a heritage site. Specifically, self-concept, motivation, positive, and negative emotions are evaluated as determinants of place attachment, tourist satisfaction and intention to recommend. We test a proposed theoretical model on a sample of 500 visitors (250 international and 250 domestic) to Su Nuraxi, a UNESCO World Heritage site in Sardinia, Italy. The results supported 11 of the 14 hypothesized relationships. Self-concept had a significant and positive relationship with tourist motivation, satisfaction and place attachment, highlighting its conceptual importance in the heritage tourism context. Tourist motivation had a significant and positive effect on positive emotions, and also exerted a positive effect on negative emotions. Visitor type moderated only the relationship between tourist motivation and negative emotions. The findings have both theoretical and managerial implications, particularly for heritage site management, marketing and destination management.

The self-concept and psychological antecedents of intention to recommend a heritage site: The moderating effects of visitor type / Prayag, G; Pung, Jm; Lee, Cg; Del Chiappa, G. - In: TOURISM MANAGEMENT PERSPECTIVES. - ISSN 2211-9736. - 42:(2022), p. 100962. [10.1016/j.tmp.2022.100962]

The self-concept and psychological antecedents of intention to recommend a heritage site: The moderating effects of visitor type

Del Chiappa, G
2022-01-01

Abstract

Using the developmental theory of place attachment, this study evaluates several psychological antecedents of tourist intention to recommend a heritage site. Specifically, self-concept, motivation, positive, and negative emotions are evaluated as determinants of place attachment, tourist satisfaction and intention to recommend. We test a proposed theoretical model on a sample of 500 visitors (250 international and 250 domestic) to Su Nuraxi, a UNESCO World Heritage site in Sardinia, Italy. The results supported 11 of the 14 hypothesized relationships. Self-concept had a significant and positive relationship with tourist motivation, satisfaction and place attachment, highlighting its conceptual importance in the heritage tourism context. Tourist motivation had a significant and positive effect on positive emotions, and also exerted a positive effect on negative emotions. Visitor type moderated only the relationship between tourist motivation and negative emotions. The findings have both theoretical and managerial implications, particularly for heritage site management, marketing and destination management.
2022
The self-concept and psychological antecedents of intention to recommend a heritage site: The moderating effects of visitor type / Prayag, G; Pung, Jm; Lee, Cg; Del Chiappa, G. - In: TOURISM MANAGEMENT PERSPECTIVES. - ISSN 2211-9736. - 42:(2022), p. 100962. [10.1016/j.tmp.2022.100962]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11388/315094
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