Messages-marchandises et homologie entre linguistique et économie à partir de Rossi-Landi

Our contribution will deal with the very particular method of Ferruccio Rossi-Landi’s semiotics proposing a homology between linguistic production and material production that permit to show the semiotic aspects of economics in the narrower sense. First of all, we will state the specificity and originality of Rossi-Landi’s Materialist-Dialectical approach. Then, we will have to highlight his consideration of messages as commodities and of commodities as messages. Thus, we will stress his recognition of Marx’s semiotic intuition, as he made in The Capital the analysis of the mere sign-character of exchange-value. Finally, we will show some possible developments and intersections of Rossi-Landi’s theories about recent analysis on the present phase of capitalism and the huge role of commodity-messages in our epoch of communication-production.