Quando lo sfruttamento è smart

The essay examines the ways in which work is used in digital plat. forms. The author proposes to define "smart exploitation" the specific characteristics of the use of work by digital platforms such as Uber. El ements are identified, such as algorithmic management, datification and gamification, highlighting that the freedom of gig workers actually hidks a form of self-exploitation induced by the technical operating models of the platforms themselves. The "smart exploitation" therefore alludes to a model of technoregulation that promotes the fake self-employment of gig workers.