Within the series of seminars and workshops the case study on company Ancap offered a field of research and application ideal for students on the issue of valorization of the built environment, using new technologies coming out from the contemporary research and experimentations. The case study has grouped many issues to deal with, in terms of design, construction, technology, and especially the environment. The demands of the property were related to some specific points, first of all the requalification of the factory envelope, because at this time appears as an anonymous warehouse in reinforced concrete. This was the main theme, which brings together two different approaches: the envelope requalification and his valorization, which, according to business demands, require a greater company visibility and identity in terms of both perception and communication. The second issue concerns the landscape in which the company is located.
MEDIA-ENVIRONMENT: INNOVATION AND NEW TECHNOLOGIES FOR THE REDEVELOPMENT AND THE VALORIZATION OF THE BUILT ENVIRONMENT / Gasparini, Katia. - In: SCREEN CITY. - ISSN 2281-2210. - 1(2012), pp. 51-56.