The “Fascist” discourse in computer mediated communication: the “dual strategy” model of the Italian extreme right

The study is about the identity construction of Italian Extreme Right groups in different Computer Mediated Communication (CMC) environments. Rhetoric Psychology and Critical Discourse Analysis joint approaches are used to analyse two websites and two newsgroups of extreme right. The results confirm Billig’s hypothesis that such groups play a dual communication strategy in Computer Mediated Communication, addressing in different ways to the outgroup and the ingroup. This communication strategy has two different functions. In self-presentation towards the outgroup, the emerging group identity fulfils the search for a wider social legitimation, consensus and recruiting. In the ingroup communication, the emerging identity construction answers to the need for preservation of group cohesion and positive self-image.