Virtual reality (VR) plays a relevant role in the tourism sector, specifically in experi- ences of remote attractions. The influence of VR experiences on tourist experiential factors such as authenticity and satisfaction has attracted limited attention. This paper investigates the role of object-based and existential authenticity in non- immersive virtual heritage tours. A theoretically driven model was tested on data from 2085 individuals who visited “Su Nuraxi” UNESCO site (Italy). Findings indicate that object-based authenticity influences affective response, which predicts satisfac- tion, attachment to VR and visit intention. Existential authenticity influences both cognitive and affective dimensions, which affect attachment to VR, satisfaction and visit intention.
Enhancing visit intention in heritage tourism: The role of object-based and existential authenticity in non-immersive virtual reality heritage experiences / Atzeni, Marcello; DEL CHIAPPA, Giacomo; Mei Pung, Jessica. - In: THE INTERNATIONAL JOURNAL OF TOURISM RESEARCH. - ISSN 1099-2340. - 24:2(2022), pp. 240-255. [10.1002/jtr.2497]
Enhancing visit intention in heritage tourism: The role of object-based and existential authenticity in non-immersive virtual reality heritage experiences
Marcello Atzeni
;Giacomo Del Chiappa;
2022-01-01
Abstract
Virtual reality (VR) plays a relevant role in the tourism sector, specifically in experi- ences of remote attractions. The influence of VR experiences on tourist experiential factors such as authenticity and satisfaction has attracted limited attention. This paper investigates the role of object-based and existential authenticity in non- immersive virtual heritage tours. A theoretically driven model was tested on data from 2085 individuals who visited “Su Nuraxi” UNESCO site (Italy). Findings indicate that object-based authenticity influences affective response, which predicts satisfac- tion, attachment to VR and visit intention. Existential authenticity influences both cognitive and affective dimensions, which affect attachment to VR, satisfaction and visit intention.File | Dimensione | Formato | |
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Journal of Tourism Research - 2021 - Atzeni - Enhancing visit intention in heritage tourism The role of objectâ based and-2.pdf
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