Virtual reality (VR) plays a relevant role in the tourism sector, specifically in experi- ences of remote attractions. The influence of VR experiences on tourist experiential factors such as authenticity and satisfaction has attracted limited attention. This paper investigates the role of object-based and existential authenticity in non- immersive virtual heritage tours. A theoretically driven model was tested on data from 2085 individuals who visited “Su Nuraxi” UNESCO site (Italy). Findings indicate that object-based authenticity influences affective response, which predicts satisfac- tion, attachment to VR and visit intention. Existential authenticity influences both cognitive and affective dimensions, which affect attachment to VR, satisfaction and visit intention.

Enhancing visit intention in heritage tourism: the role of object-based and existential authenticity in non-immersive VR heritage experiences / Atzeni, Marcello; DEL CHIAPPA, Giacomo; Mei Pung, Jessica. - In: THE INTERNATIONAL JOURNAL OF TOURISM RESEARCH. - ISSN 1099-2340. - 24:2(2022), pp. 240-255. [10.1002/jtr.2497]

Enhancing visit intention in heritage tourism: the role of object-based and existential authenticity in non-immersive VR heritage experiences

Marcello Atzeni
;
Giacomo Del Chiappa;
2022

Abstract

Virtual reality (VR) plays a relevant role in the tourism sector, specifically in experi- ences of remote attractions. The influence of VR experiences on tourist experiential factors such as authenticity and satisfaction has attracted limited attention. This paper investigates the role of object-based and existential authenticity in non- immersive virtual heritage tours. A theoretically driven model was tested on data from 2085 individuals who visited “Su Nuraxi” UNESCO site (Italy). Findings indicate that object-based authenticity influences affective response, which predicts satisfac- tion, attachment to VR and visit intention. Existential authenticity influences both cognitive and affective dimensions, which affect attachment to VR, satisfaction and visit intention.
Enhancing visit intention in heritage tourism: the role of object-based and existential authenticity in non-immersive VR heritage experiences / Atzeni, Marcello; DEL CHIAPPA, Giacomo; Mei Pung, Jessica. - In: THE INTERNATIONAL JOURNAL OF TOURISM RESEARCH. - ISSN 1099-2340. - 24:2(2022), pp. 240-255. [10.1002/jtr.2497]
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11388/253141
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