Virtual reality (VR) plays a relevant role in the tourism sector, specifically in experi- ences of remote attractions. The influence of VR experiences on tourist experiential factors such as authenticity and satisfaction has attracted limited attention. This paper investigates the role of object-based and existential authenticity in non- immersive virtual heritage tours. A theoretically driven model was tested on data from 2085 individuals who visited “Su Nuraxi” UNESCO site (Italy). Findings indicate that object-based authenticity influences affective response, which predicts satisfac- tion, attachment to VR and visit intention. Existential authenticity influences both cognitive and affective dimensions, which affect attachment to VR, satisfaction and visit intention.

Enhancing visit intention in heritage tourism: The role of object-based and existential authenticity in non-immersive virtual reality heritage experiences / Atzeni, Marcello; DEL CHIAPPA, Giacomo; Mei Pung, Jessica. - In: THE INTERNATIONAL JOURNAL OF TOURISM RESEARCH. - ISSN 1099-2340. - 24:2(2022), pp. 240-255. [10.1002/jtr.2497]

Enhancing visit intention in heritage tourism: The role of object-based and existential authenticity in non-immersive virtual reality heritage experiences

Marcello Atzeni
;
Giacomo Del Chiappa;
2022-01-01

Abstract

Virtual reality (VR) plays a relevant role in the tourism sector, specifically in experi- ences of remote attractions. The influence of VR experiences on tourist experiential factors such as authenticity and satisfaction has attracted limited attention. This paper investigates the role of object-based and existential authenticity in non- immersive virtual heritage tours. A theoretically driven model was tested on data from 2085 individuals who visited “Su Nuraxi” UNESCO site (Italy). Findings indicate that object-based authenticity influences affective response, which predicts satisfac- tion, attachment to VR and visit intention. Existential authenticity influences both cognitive and affective dimensions, which affect attachment to VR, satisfaction and visit intention.
2022
Enhancing visit intention in heritage tourism: The role of object-based and existential authenticity in non-immersive virtual reality heritage experiences / Atzeni, Marcello; DEL CHIAPPA, Giacomo; Mei Pung, Jessica. - In: THE INTERNATIONAL JOURNAL OF TOURISM RESEARCH. - ISSN 1099-2340. - 24:2(2022), pp. 240-255. [10.1002/jtr.2497]
File in questo prodotto:
File Dimensione Formato  
Journal of Tourism Research - 2021 - Atzeni - Enhancing visit intention in heritage tourism The role of objectâ based and-2.pdf

accesso aperto

Tipologia: Versione editoriale (versione finale pubblicata)
Licenza: Creative commons
Dimensione 2.68 MB
Formato Adobe PDF
2.68 MB Adobe PDF Visualizza/Apri

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11388/253141
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 103
  • ???jsp.display-item.citation.isi??? 90
social impact