By applying the Hurdle-Double model to 2,461 passengers at the Olbia-Costa Smeralda Airport (Sardinia, Italy), this study analyses whether sociodemographics, travel-related variables, flight-related variables and pre-intention to buy significantly influence passengers’ expenditures for food and beverages. Our findings reveal that the ‘decision to buy’ is significantly influenced by sociodemographics (i.e. income) and flight-related variables (i.e. waiting time prior to embarking), while expenditure levels are significantly influenced by age, travel-related variables (i.e. type of ac-commodation) and pre-intention to buy. Managerial implications are discussed and suggestions for further research are given.
Analysing determinants of travellers’ expenditures for food and beverage services at airports / DEL CHIAPPA, Giacomo; Salvatore Loriga, Antonio. - In: MERCATI E COMPETITIVITÀ. - ISSN 1972-4861. - 2(2019), pp. 127-147.
Analysing determinants of travellers’ expenditures for food and beverage services at airports
Giacomo Del Chiappa
;
2019-01-01
Abstract
By applying the Hurdle-Double model to 2,461 passengers at the Olbia-Costa Smeralda Airport (Sardinia, Italy), this study analyses whether sociodemographics, travel-related variables, flight-related variables and pre-intention to buy significantly influence passengers’ expenditures for food and beverages. Our findings reveal that the ‘decision to buy’ is significantly influenced by sociodemographics (i.e. income) and flight-related variables (i.e. waiting time prior to embarking), while expenditure levels are significantly influenced by age, travel-related variables (i.e. type of ac-commodation) and pre-intention to buy. Managerial implications are discussed and suggestions for further research are given.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
