By modelling minute-by-minute television audience figures from English Premier League soccer matches, with close to 50,000 minute-observations, we show that demand is partly driven by suspense and surprise. We also identify an additional relevant factor of appeal to audiences, namely shock, which refers to the difference between pre-match and current game outcome probabilities. Suspense, surprise and shock remain significant in the presence of a traditional measure of outcome uncertainty.

UNSCRIPTED DRAMA: SOCCER AUDIENCE RESPONSE TO SUSPENSE, SURPRISE, AND SHOCK / Buraimo, B; Forrest, D; Mchale, Ig; Tena, Jd. - In: ECONOMIC INQUIRY. - ISSN 1465-7295. - 58:2(2020), pp. 881-896. [10.1111/ecin.12874]

UNSCRIPTED DRAMA: SOCCER AUDIENCE RESPONSE TO SUSPENSE, SURPRISE, AND SHOCK

Tena, JD
2020-01-01

Abstract

By modelling minute-by-minute television audience figures from English Premier League soccer matches, with close to 50,000 minute-observations, we show that demand is partly driven by suspense and surprise. We also identify an additional relevant factor of appeal to audiences, namely shock, which refers to the difference between pre-match and current game outcome probabilities. Suspense, surprise and shock remain significant in the presence of a traditional measure of outcome uncertainty.
2020
UNSCRIPTED DRAMA: SOCCER AUDIENCE RESPONSE TO SUSPENSE, SURPRISE, AND SHOCK / Buraimo, B; Forrest, D; Mchale, Ig; Tena, Jd. - In: ECONOMIC INQUIRY. - ISSN 1465-7295. - 58:2(2020), pp. 881-896. [10.1111/ecin.12874]
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11388/230621
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