By modelling minute-by-minute television audience figures from English Premier League soccer matches, with close to 50,000 minute-observations, we show that demand is partly driven by suspense and surprise. We also identify an additional relevant factor of appeal to audiences, namely shock, which refers to the difference between pre-match and current game outcome probabilities. Suspense, surprise and shock remain significant in the presence of a traditional measure of outcome uncertainty.
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Titolo: | UNSCRIPTED DRAMA: SOCCER AUDIENCE RESPONSE TO SUSPENSE, SURPRISE AND SHOCK |
Autori: | |
Data di pubblicazione: | 2019 |
Rivista: | |
Abstract: | By modelling minute-by-minute television audience figures from English Premier League soccer matches, with close to 50,000 minute-observations, we show that demand is partly driven by suspense and surprise. We also identify an additional relevant factor of appeal to audiences, namely shock, which refers to the difference between pre-match and current game outcome probabilities. Suspense, surprise and shock remain significant in the presence of a traditional measure of outcome uncertainty. |
Handle: | http://hdl.handle.net/11388/230621 |
Appare nelle tipologie: | 1.1 Articolo in rivista |
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