By modelling minute-by-minute television audience figures from English Premier League soccer matches, with close to 50,000 minute-observations, we show that demand is partly driven by suspense and surprise. We also identify an additional relevant factor of appeal to audiences, namely shock, which refers to the difference between pre-match and current game outcome probabilities. Suspense, surprise and shock remain significant in the presence of a traditional measure of outcome uncertainty.
UNSCRIPTED DRAMA: SOCCER AUDIENCE RESPONSE TO SUSPENSE, SURPRISE, AND SHOCK / Buraimo, B; Forrest, D; Mchale, Ig; Tena, Jd. - In: ECONOMIC INQUIRY. - ISSN 1465-7295. - 58:2(2020), pp. 881-896. [10.1111/ecin.12874]
UNSCRIPTED DRAMA: SOCCER AUDIENCE RESPONSE TO SUSPENSE, SURPRISE, AND SHOCK
Tena, JD
2020-01-01
Abstract
By modelling minute-by-minute television audience figures from English Premier League soccer matches, with close to 50,000 minute-observations, we show that demand is partly driven by suspense and surprise. We also identify an additional relevant factor of appeal to audiences, namely shock, which refers to the difference between pre-match and current game outcome probabilities. Suspense, surprise and shock remain significant in the presence of a traditional measure of outcome uncertainty.| File | Dimensione | Formato | |
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