The paper investigates the management of multiple organisational identities in hybrid organisational contexts, or, more specifically, those characterised by a guiding vision (or mission) informed by both publicness and privateness. The exemplary case of a public bike-sharing service (BikeMi) born from the partnering of the Comune di Milano (City of Milan) with the business firm Clear Channel Italia (CCI), a subsidiary of a global media and advertising group, opens an insightful window to the identity-mission nexus. The study delivers preliminary evidence of the elements of materiality that help shape the organisational identity of CCI; the publicness and privateness of BikeMi; the symbiotic relationship between the normative (in terms of social impact and public accountability) and the utilitarian (in terms of business goals) dimensions of the CCI organisational identity; and the pragmatism of top management.
Public and private dimensions in the identity-mission nexus: the BikeMi case / Sorrentino, Maddalena; Manzi, Giancarlo; Virili, Francesco. - In: IMPRESA PROGETTO. - ISSN 1824-3576. - 1:(2019), pp. 1-11. [10.15167/1824-3576/ipejm2019.1.1191]