Pushing towards innovation in the Cultural and Creative industry of Sardinia

The paper aims at describing the current situation of the Cultural and Creative Industries (CCI) in Sardinia with respect to the newest technological trends. The availability on the market of several innovations (such as Internet of Things, 3D graphics, ad- vanced data mining systems, crowdfunding platforms, cloud and file sharing applications, augmented reality applications, digital publications etc) has enormously contributed to the development of innovative businesses and practical solutions for the operators of several sectors. However, while the CCI sector seems to be among the ones most affected by the digital revolution, there are still some relevant challenges and bottlenecks that are currently untackled. The paper focuses on the single operators’ views and foresights on the new technological assets and their impact in the next few years. Fifty Sardinian operators of the cultural industry have been in- terviewed in order to analyse their thoughts and orientations with respect to their motivations to innovate and the applicability of the latest technological innovation to their respective businesses. The paper evidences that although the Sardinian CCI operators are very much aware of the current technological trends, some issues impair the full adoption and diffusion of technologic advancements. The critical points are mainly an insufficient access to finance and technical or infrastructural problems.