The present research explores how integrating AI and service management can be applied to managing destination management organizations (DMOs). Through the analysis of a case study of an Italian company operating as a Destination Management System (DMS) in the inbound tourism sector, the study aims to answer the following research questions: RQ1: How does artificial intelligence contribute to sustaining the competitiveness of tourist destinations? RQ2: To what extent do new technologies and service management influence the optimization of the tourist experience and the operational management of destinations?
Can Artificial Intelligence (AI) be a Driver of Competitiveness in Tourism? An Italian Case of Service Management Company Supporting Tourist Destinations / Usai, Antonio; Iesu, Michela; Folino, Giorgia; Porcheddu, Daniele. - (2025), pp. 1245-1249. ( Exploring New Horizons in Business and Management Porto (Portogallo) 10-12 settembre 2025).
Can Artificial Intelligence (AI) be a Driver of Competitiveness in Tourism? An Italian Case of Service Management Company Supporting Tourist Destinations
Usai Antonio;Iesu Michela;Folino Giorgia;Porcheddu Daniele
2025-01-01
Abstract
The present research explores how integrating AI and service management can be applied to managing destination management organizations (DMOs). Through the analysis of a case study of an Italian company operating as a Destination Management System (DMS) in the inbound tourism sector, the study aims to answer the following research questions: RQ1: How does artificial intelligence contribute to sustaining the competitiveness of tourist destinations? RQ2: To what extent do new technologies and service management influence the optimization of the tourist experience and the operational management of destinations?I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
