ESG and Value Creation in Air Transport Companies: The Case History of GEASAR S.p.A. (Olbia Costa Smeralda Airport)

This study focuses on integrating ESG (Environmental, Social, and Governance) criteria into the business model of Geasar S.p.A., the management company of Olbia Costa Smeralda Airport. The aim is to analyse how these practices can contribute to the creation of sustainable value and affect the company’s competitive positioning, in fact responding to the RQ: How can the integration of ESG criteria enhance the value creation model for an airport while strengthening its strategic positioning/competitive advantage? The analysis combines the study of company documents, sustainability reports and empirical data, to assess the impact of the ESG approach on the company’s economic performance, reputation, and brand identity. Preliminary results show that integrating ESG criteria not only supports the improvement of financial performance but also strengthens stakeholder trust, contributing to Geasar’s resilience and long-term success. In addition, a strong alignment between purpose, mission and corporate vision is essential in achieving sustainable competitive advantages in an increasingly sustainability-conscious context.