This study shows how the commercial orientation of travel journalism may be reflected and reproduced by the pervasive usage of synthetic personalization. This is a mass communication technique simulating an informal, face-to-face interaction between the authors and their readerships with the goal of constructing a consumption community characterised by a shared lifestyle. This promotional strategy is studied by means of a corpus-driven phraseological approach and shown to be notably productive. Two groups of phraseologies are identified and then the most frequent of each group is analysed to show their discursive functions with respect to the market-driven nature of the register.
Aspects of synthetic personalization reflected in travel journalism: A phraseological approach / Pinna, Antonio. - (2023), pp. 191-208.
Aspects of synthetic personalization reflected in travel journalism: A phraseological approach
Pinna, Antonio
2023-01-01
Abstract
This study shows how the commercial orientation of travel journalism may be reflected and reproduced by the pervasive usage of synthetic personalization. This is a mass communication technique simulating an informal, face-to-face interaction between the authors and their readerships with the goal of constructing a consumption community characterised by a shared lifestyle. This promotional strategy is studied by means of a corpus-driven phraseological approach and shown to be notably productive. Two groups of phraseologies are identified and then the most frequent of each group is analysed to show their discursive functions with respect to the market-driven nature of the register.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.