Travel articles in news outlets are a complex product that caters for a variety of needs, from entertainment to mediation between different cultures to the provision of detailed practical information and expert advice concerning holidays. The key aspects of infotainment, guidance, and commercialization in this type of discourse require a communicative style in which discourse produced in the public domain can be privately consumed within the context of today’s consumerist culture. A model of this is provided by Fairclough’s (1989:203-205; 1992:92) notion of synthetic personalization, according to which public domain discourse has been colonized by a practice that is evocative of private communication as an effective answer to the necessity to address a mass of anonymous readers/consumers as if they were an actual individual. In our study, we adopt a phraseological approach, which sheds light on recurrent, complex discursive patterns, allowing us to study the extent and way in which MultiWord Units (henceforth MWUs) directly addressing the individual reader contribute to realize the practice of synthetic personalization in the discourse of travel journalism.

Phraseologies realising synthetic personalization in travel articles / Pinna, Antonio; Brett, David. - 2(2022), pp. 161-175.

Phraseologies realising synthetic personalization in travel articles

Pinna, Antonio;Brett, David
2022

Abstract

Travel articles in news outlets are a complex product that caters for a variety of needs, from entertainment to mediation between different cultures to the provision of detailed practical information and expert advice concerning holidays. The key aspects of infotainment, guidance, and commercialization in this type of discourse require a communicative style in which discourse produced in the public domain can be privately consumed within the context of today’s consumerist culture. A model of this is provided by Fairclough’s (1989:203-205; 1992:92) notion of synthetic personalization, according to which public domain discourse has been colonized by a practice that is evocative of private communication as an effective answer to the necessity to address a mass of anonymous readers/consumers as if they were an actual individual. In our study, we adopt a phraseological approach, which sheds light on recurrent, complex discursive patterns, allowing us to study the extent and way in which MultiWord Units (henceforth MWUs) directly addressing the individual reader contribute to realize the practice of synthetic personalization in the discourse of travel journalism.
978-88-3613-244-7
Phraseologies realising synthetic personalization in travel articles / Pinna, Antonio; Brett, David. - 2(2022), pp. 161-175.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11388/284140
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