This study analyses embarking cruisers’ experience in a homeport. Survey data were collected from passengers that embarked in Cartagena de Indias (Colombia) during the 2009-2010 season. A factor-cluster analysis is developed to segment cruisers identifying the factors that influence their perception and expenditure pattern. Despite the expected total impact for an embarkation port is higher than a port of call, most passengers in Cartagena stay for a short period of time before embarking, hence their contribution to the local economy is rather neglectful. The Tobit analysis has consistently highlighted first time cruisers, with a high education level and belonging to the “long stay cluster” have a higher spending capacity.
Investigating the behavior of embarking cruisers in a Caribbean homeport: a factor and a censured-Tobit analysis / Brida, Juan Gabriel; Zapata-Aguirre, Sandra; Pulina, Manuela; Riaño, Eugenia. - 2010:27(2010), p. 26.
Investigating the behavior of embarking cruisers in a Caribbean homeport: a factor and a censured-Tobit analysis
Zapata-Aguirre, Sandra;Pulina, Manuela;
2010-01-01
Abstract
This study analyses embarking cruisers’ experience in a homeport. Survey data were collected from passengers that embarked in Cartagena de Indias (Colombia) during the 2009-2010 season. A factor-cluster analysis is developed to segment cruisers identifying the factors that influence their perception and expenditure pattern. Despite the expected total impact for an embarkation port is higher than a port of call, most passengers in Cartagena stay for a short period of time before embarking, hence their contribution to the local economy is rather neglectful. The Tobit analysis has consistently highlighted first time cruisers, with a high education level and belonging to the “long stay cluster” have a higher spending capacity.File | Dimensione | Formato | |
---|---|---|---|
Brida_J_Investigating_the_behavior_of.pdf
accesso aperto
Tipologia:
Versione editoriale (versione finale pubblicata)
Licenza:
Non specificato
Dimensione
533.19 kB
Formato
Adobe PDF
|
533.19 kB | Adobe PDF | Visualizza/Apri |
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.