This study analyses embarking cruisers’ experience in a homeport. Survey data were collected from passengers that embarked in Cartagena de Indias (Colombia) during the 2009-2010 season. A factor-cluster analysis is developed to segment cruisers identifying the factors that influence their perception and expenditure pattern. Despite the expected total impact for an embarkation port is higher than a port of call, most passengers in Cartagena stay for a short period of time before embarking, hence their contribution to the local economy is rather neglectful. The Tobit analysis has consistently highlighted first time cruisers, with a high education level and belonging to the “long stay cluster” have a higher spending capacity.

Investigating the behavior of embarking cruisers in a Caribbean homeport: a factor and a censured-Tobit analysis / Brida, Juan Gabriel; Zapata-Aguirre, Sandra; Pulina, Manuela; Riaño, Eugenia. - 2010:27(2010), p. 26.

Investigating the behavior of embarking cruisers in a Caribbean homeport: a factor and a censured-Tobit analysis

Zapata-Aguirre, Sandra;Pulina, Manuela;
2010-01-01

Abstract

This study analyses embarking cruisers’ experience in a homeport. Survey data were collected from passengers that embarked in Cartagena de Indias (Colombia) during the 2009-2010 season. A factor-cluster analysis is developed to segment cruisers identifying the factors that influence their perception and expenditure pattern. Despite the expected total impact for an embarkation port is higher than a port of call, most passengers in Cartagena stay for a short period of time before embarking, hence their contribution to the local economy is rather neglectful. The Tobit analysis has consistently highlighted first time cruisers, with a high education level and belonging to the “long stay cluster” have a higher spending capacity.
2010
978-88-84-67-638-2
Investigating the behavior of embarking cruisers in a Caribbean homeport: a factor and a censured-Tobit analysis / Brida, Juan Gabriel; Zapata-Aguirre, Sandra; Pulina, Manuela; Riaño, Eugenia. - 2010:27(2010), p. 26.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11388/262340
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