The factors that influence cableway demand, business profitability and competitiveness are explored. Core determinants are identified and validated through SEM, where continuous indicators are used as observed or latent variables. In Aosta Valley (Italy), the cableway sector is financially supported by the public agent. In line with the Lindhal equilibrium, it sets a price lower than the free market equilibrium price. A loyal and price elastic segment of demand is identified. Online consumers’ satisfaction has a negative impact on competiveness, implying the need for adequate yield management. Climate changes represent a threat given the reduction in tourism attractiveness of a destination.
FINANCIAL CONSTRAINTS AND PUBLIC INTERVENTION: CABLEWAY SYSTEM / Ferrarese, Moreno; Loner, Enzo; Pulina, Manuela. - (2019), pp. 182-192. (Intervento presentato al convegno 9th ADVANCES IN HOPITALITY AND TOURISM MARKETING AND MANAGEMENT CONFERENCE tenutosi a Portsmoiuth, UK nel 9-12 LUGLIO 2019).
FINANCIAL CONSTRAINTS AND PUBLIC INTERVENTION: CABLEWAY SYSTEM
Pulina Manuela
Conceptualization
2019-01-01
Abstract
The factors that influence cableway demand, business profitability and competitiveness are explored. Core determinants are identified and validated through SEM, where continuous indicators are used as observed or latent variables. In Aosta Valley (Italy), the cableway sector is financially supported by the public agent. In line with the Lindhal equilibrium, it sets a price lower than the free market equilibrium price. A loyal and price elastic segment of demand is identified. Online consumers’ satisfaction has a negative impact on competiveness, implying the need for adequate yield management. Climate changes represent a threat given the reduction in tourism attractiveness of a destination.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
