Investigating the degree of visitors’ satisfaction in a museum

"This paper investigates consumer satisfaction of visitors to a museum. To achieve this. aim an empirical analysis on a sample of 359 visitors to the Archaeological Museum. G.A. Sanna in Sassari (Italy) is presented. A theoretical model is proposed to investigate. the determinants that influence visitors’ satisfaction, including sociodemographic. characteristics, motivations and visit experience. Empirically, an ordered. logit is employed to test prior hypotheses. Findings highlight that respondents are satisfied. by the actual experience in the museum and length of the time spent at the. museum. Factors such as nationality, gender, education also play a role in their overall. level of satisfaction. Based upon the empirical findings, implications for museum. managers are drawn."