In this work we examine twenty advertisements from magazines targeted to men and to women, with the purpouse of identifying changes in the representation of gender differneces. The ads are examined in two historical periods, against the background of the dynamycs that have sustained Italian postindustrial development from the end of the 1970s to the present.

Masculine and Feminine Images in Italian Magazine Advertising / Piga, M.L.. - (2012), pp. 153-192.

Masculine and Feminine Images in Italian Magazine Advertising

PIGA, Maria Lucia
2012-01-01

Abstract

In this work we examine twenty advertisements from magazines targeted to men and to women, with the purpouse of identifying changes in the representation of gender differneces. The ads are examined in two historical periods, against the background of the dynamycs that have sustained Italian postindustrial development from the end of the 1970s to the present.
2012
Inglese
Manca L; Manca A; Pieper G.W.
Utopian Images and Narratives in Advertising. Dreams for Sale
153
192
40
9780739173268
Lexington Books
NEW YORK
No
utopia; advertising; gender studies; Goffman's method; post-war italian development; social change
info:eu-repo/semantics/bookPart
Piga, Maria Lucia
2 Contributo in Volume::2.1 Contributo in volume (Capitolo o Saggio)
1
268
Masculine and Feminine Images in Italian Magazine Advertising / Piga, M.L.. - (2012), pp. 153-192.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11388/76706
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