Strategie comunicative e sostenibilità nel settore vinicolo di Corsica e Sardegna. Un’analisi comparativa dei siti web dell’azienda vitivinicola Deperu Holler e del Domaine d’Alzipratu

This study analyses the communication strategies and approaches to sustainability adopted by wineries in Corsica and Sardinia through a comparative analysis of the websites of Domaine d’Alzipratu and Deperu Holler. Using a content analysis method enhaced by field research the study explores the ways in which Domaine d’Alzipratu and Deperu Holler communicate their sustainable practices and manage their online image. The results of the analysis show remarkable similarities in the communication strategies adopted by both companies, particularly with regard to the emphasis on organic and local approaches. However, these similarities emerge despite significant differences between the two companies in terms of management and operations. The results suggest that communication strategies influence consumers’ perceptions of sustainability and offer directions for improving the transparency and effectiveness of communications in the wine sector.