This research paper explores how digital technologies can effectively support and improve the internationalization processes of agri-food enterprises, with a specific focus on innovation, competitiveness, and strategies for market expansion. Structured into key analytical phases, this paper facilitates a deeper understanding of its subject matter.
Digital Marketing strategies for the internationalization of agri-food industries: Theoretical insights and Italian case examples with a focus on China as a key export market / Benedetto, G.. - 3rd edition:(2025), pp. 376-398. [10.1016/B978-0-443-15976-3.00136-7]
Digital Marketing strategies for the internationalization of agri-food industries: Theoretical insights and Italian case examples with a focus on China as a key export market
Benedetto G
Writing – Original Draft Preparation
2025-01-01
Abstract
This research paper explores how digital technologies can effectively support and improve the internationalization processes of agri-food enterprises, with a specific focus on innovation, competitiveness, and strategies for market expansion. Structured into key analytical phases, this paper facilitates a deeper understanding of its subject matter.File in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
