Strategic Projects and Technological Transfer Processes for the Competitiveness of the European Market

In a global context where technological innovation and sustainability are essential drivers of tourism competitiveness and the enhancement of cultural heritage, this study aims to identify and analyse innovative European models that are adaptable to the Sardinian context. Starting with a scouting mission on 69 European start-ups, a representative sample of 28 initiatives was constructed, selected according to geographic, thematic and innovation criteria. The research asked, “How can the innovative approaches and technologies employed by successful European innovative projects in the tourism and hospitality sectors be adapted to enhance cultural heritage, tourism engagement, and economic development in the Sardinian regional context?”. The qualitative methodology allowed for analysis of start-ups that integrate emerging technologies (e.g., AI, AR, VR, Blockchain NTF) and sustainable practices into their business models. The results highlight replicable models and opportunities for local implementation. The research’s relevance lies in the systemic approach and the framework that integrates technological innovation and territorial identity, offering new perspectives for the sustainable growth of the regional cultural tourism sector.