A Pop-App booklet for raising environmental awareness

The Bats Pop-App is inter-disciplinary project developed by our research unit (animazionedesign research laboratory, DADU, Università di Sassari) in colla- boration with the Porto Conte Regional Park, in Sardinia, Italy. As part of the dissemination activities carried out at the Park’s Visitor Center our team was asked to develop a system of experiences to support an educational endea- vour on Chiroptera, the mammal order that embraces the many and different variety of bats populating our planet. Intended to present to the Park’s visitors – primarily second-grade kids lead by their teachers –our work took the form of a multi-media informative artifact, an hybrid ‘system’ which combines illustration, animation and augmented reality to engage the Parks visitors presenting them what we have called a Pop-App booklet. A free illustrated book that can be explored with an interactive app meant at creating an educa- tional bridge between the contemporary dimensions of the material and the immaterial by offering a playful and engaging educational experience.