Per parole e per immagini: la propaganda fra Cesare e Augusto in Africa e Sardinia (iscrizioni, monete, monumenti)

Coins, inscriptions and monuments testify to the early spread of Caesar’s and, above all, Augustus’ propaganda themes in the provinces of Sardinia et Corsica and Africa Proconsularis. If we leave aside the direct interventions of Caesar and Octavian (punishments, municipal promotions, coins celebrating a new era, land distribution, investments in public buildings), we can identify two main channels for the dissemination of propaganda: on the one hand, there were the proconsuls, who, for personal reasons or on the orders of Rome, acted as interpreters of these messages, indirectly demonstrating their loyalty to the Urbs government; on the other hand, there were the local notables, who were anxious to demonstrate their full allegiance to the ideals of Rome and its leaders, and in this way sought to consolidate both their power within their communities and the prestige of their homeland in the region