A STUDY ON CONSUMER ATTITUDES TOWARDS TOURISM ADVERTISING: THE INFLUENCE OF EMOTION AND MOTIVATION / Shen, Han; Luo, Yi; Usai, Antonio. - I:(2017). (Intervento presentato al convegno Entrepreneurship & SMEs in Emerging Markets: Competitiveness & innovation in Knowledge Economy tenutosi a Olbia, Sardinia, Italy nel October, 4th – 6th 2017).
A STUDY ON CONSUMER ATTITUDES TOWARDS TOURISM ADVERTISING: THE INFLUENCE OF EMOTION AND MOTIVATION
Antonio Usai
Writing – Original Draft Preparation
2017-01-01
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