Tourism Destination Development Strategies. Nuovi Trends: risorse locali & viaggiatori interconnessi. Sperimentazione del STC Model Nel Nord-Ovest Sardegna

The study is on a sub-regional level and investigates he propensity to tourist consumption in North-West Sardinia, using the author's patented analysis model. Starting from the observations of the local context and the elements which are able to define the identity of the places, it looks for new ways to travel and the corresponding market segments, in which to direct the Tourism Destination Development strategies. The research, which examines the tourists in the era of the Internet, through face to face interviews with 300 travellers and Content Analysis conducted on User-Generated Content on nearly 1.000 reviews, are interfaced with the Google Trends results, gives a clear picture on the needs of tourists, allowing the connotation of an increasingly connected consumer. The goal of the research is to map the changes in place and to connect Sardinia’s territorial capital to the guest ratings expressed by those who had a vacation in the island. The study aims to guide the policy in reshaping the local offer in relation to new trends, it encourages the promotion of alternative types of tourism to the seaside ones, to involve the marginal areas of the territory in a more efficient, digitalised, inclusive regional growth process.